ELYTHRA
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Financial Services2025

Dnalla Consulting

Brand and platform for a Black-female-owned, AI-assisted accounting firm: including an interactive B-BBEE impact calculator.

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dnalla.co.za
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01

The challenge

Dnalla competes with established accounting firms while offering what they cannot: a Level 1 B-BBEE, AI-assisted, virtual-first practice. The site had to make that combination legible and turn a procurement advantage into a clear reason to switch.

02

What we built

We delivered the brand and website: a clear services architecture across bookkeeping, payroll, tax and secretarial, a virtual-first delivery story, the Xero Gold Partner offer, and an interactive B-BBEE Impact Simulator that lets prospects model their scorecard benefit before they book.

Brand & IdentityWeb & PlatformProduct & UX

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